Hi, my name is Guillaume Groen. I’m a nerd at heart. Ever since I was little I’ve been fascinated by technology and I always want to know how and why things work the way they do. I’m just naturally curious. As a kid I was always asking questions, walking right up front with the guide on excursions, and even now I don’t just take things at face value until my curiosity is satisfied.
I bring this same mindset to my work. I have a genuine interest in people and I believe their stories are always worth hearing. So many beautiful stories are lost over time. Traditional craftsmanship is disappearing with the rise of mechanization, automation, and robotics. Things may become easier, faster, and more efficient, but that often comes at the expense of those old skills and that artisanal way of working.
I try to capture all of this in my photography. I’m truly a people photographer. Because I’m genuinely interested in the stories of the people I photograph, we build a connection. People love talking about their passion. They open up, they feel heard, and they relax in front of the camera.
I also love looking behind doors that usually stay closed. I like to show what others normally never get to see. Questions like “How do they make that product?” or “Is that still made in the Netherlands?” are always on my mind — and I love finding the answers. That’s why I enjoy getting access to factories and production sites, and why I find the manufacturing industry so fascinating.
For my photo series Made in NL , I photograph Dutch industry — factories that still produce in the Netherlands. It’s all about capturing real Dutch craftsmanship in images.
I help you tell your story. I open the doors that are normally closed to your customers and show them what you’re great at. It’s no coincidence that the TV show How It’s Made is still so popular.
Companies don’t show their employees nearly enough. We need to bring the human touch back into corporate photography. I see so many company websites using stock photos or no photos of real people at all, even though they are your greatest asset. They are the ones who are passionate about your product. Show your production process to your customers and let your employees tell the story of your business.
Would you also like to open your doors and tell your story? Then Send an email to info@guillaumegroen.com or call me on 0613503345 for a cup of coffee and a good story.
Zuiderzeemuseum | Select Windows | Sigarenfabriek de Olifant | Rabobank | Groenhart | Westfriese Zaken magazine | CNV Vakmensen | Woning corporatie Intermaris | Bouwbedrijf Wit Wognum | Worksecure | Transportbedrijf GAM Bakker | Transportbedrijf van Straalen de Vries | De Graaf afvalverwerking | Broekhuis Auto | Landschap Noord-Holland | Margit Nijboer Makelaardij | Klaver Makelaardij | Van der Valk Hotels | Rijksoverheid | Ministerie van Sociale Zaken en Werkgelegenheid | Ministerie van Justitie en Veiligheid | Ministerie van Binnenlandse Zaken | Ministerie van Volksgezondheid, Welzijn en Sport |