As a firm, enterprise, factory, or company, marketing is a way to build brand awareness and become more visible. If you’ve been around for a while, you’ve already built a reputation, and through word-of-mouth, existing and new customers will contact you automatically.
But if you have a product or service that isn't well-known yet and you want to tap into a new market or broaden your market beyond your existing network, then more traditional media is very important.
Brochures, Magazines, Annual Reports, Advertisements, Advertorials, but also online ads, social media and your website. Text alone isn't enough. Beautiful photos invite people to look further and read the text.
With a beautiful photo, you tell a story and set the tone for the text. They go hand in hand. And they complete your magazine article, blog post, website page or brochure.
Your customer likes to look. A brochure, magazine, blog post, website page with only text is boring and a bit 'dry'. A few photos complete and perfect your publication.
'Just quickly' taking a photo
When you've written a great piece of text and want to publish it, you look for a nice photo to go with it. You don't always have one available.
You can then 'quickly' take a photo with your smartphone. Because you take a photo 'quickly', they are not of the best quality. By definition, 'quickly' is a bad choice because it is not prepared and therefore they are often of poor quality. The lighting is not good. The photos have not been post-processed. A photo straight from the camera is and remains a semi-finished product.
I am of the opinion that anyone can take a photo. But not everyone can photograph.
Photography means knowing how light works and how it contributes to the quality of the image. A professional photographer therefore has the right equipment to control light and illuminate the subject well.
So if you don't want to be dependent on 'just quickly' taking a photo, it's important to think about it in advance.
So if you have a brochure, magazine article, blog post, or website page for which you're looking for a nice photo, you can do two things.
- You hire a professional photographer and, with a good brief, you agree with them on what you need.
- You think about how you're going to fill your own image bank.
With your own image bank, you can always find and place a photo whenever you want. ‘Quickly’ then takes on a different meaning. You search your existing photos in your image bank for the right one and can place it quickly. No more ‘quick’ smartphone photos. But ‘quick’ photo searches in your image bank.
As a professional photographer, I help companies, businesses, and factories in the industry with a visual strategy.
A combination of business portraits, employee portraits for, for example, a ‘smoelenboek’ (face book) or a company proposal page. Craftsmen portraits and worker portraits, production photos and photos of machines and equipment. Event photography of meetings and conferences for press releases.
Based on your visual strategy, you put together the content for your company's image bank so you always have photos ready when you need them.
